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Evoluto
Overview
I evolved Evoluto’s existing identity, refining its typographic structure and expanding its design assets into a cohesive brand system. Brand guidelines and a shared asset library brought that direction into print and web communications, from brochures and apparel to collectable customer gifts.
Project notes
- Group
- DRVN Automotive Group
- Industry
- Automotive
- Scope
- Brand development, typography, guidelines & asset library
Building on the brand
I worked on the rebrand by building on Evoluto’s existing identity. The focus was to refine the typographic structure and develop additional design assets that could work together across the brand’s communications.
A system to work from
I brought those decisions into cohesive brand guidelines and a shared asset library, giving the identity a consistent foundation for new applications.
From print to web
The branding has been implemented across print and web communications, including brochures, apparel and collectable gifts for customers. Each application carries the same visual direction, adapted to its format.
One identity, across formats.
